Have you ever wondered why companies spend so much on corporate gifts, and what returns they must be expecting from them? Its an interesting topic with a few facets, and we’ll touch on a few important facts here taken from studies done.
Here’s the ROI your Summer Corporate gifts will bring you:
- 86% of consumers claimed they can recall the branding on the promotional items they’ve received.
- The ROI (Return on Investment) on promotional products delivered a better ROI than radio and outdoor advertising, and is just as effective as TV or print.
- In general, 83% of customers would be likely to do business with a company again after receiving a promotional gift.
- Most gift receivers kept their promotional gift for longer than a year (87%)
- More than half of customers that received promotional gifts said their impression of the company improved after receiving a branded gift
- On purchase gifts – many consumers are willing to change their brand in order to get a promotional gift.
The conclusion is that Promotional products really do work, so all you have to do is choose which one you feel like giving away, to clients as a gift, to customers on purchase, to hand out at an event or activation, the possibilities are endless.
Here are some suggestions to get you started on promotional and corporate gifts this summer, you can choose to make them personalised or just branded with your company logo (below prices include branding):